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Impact
309%
Increase in Two-wheeler insurance sales after the launch of the campaign
Objective
- Stand out from other competitors in a space that is cluttered and where there is very little differentiation for the customers
- Build awareness and increase the sales of two wheeler insurance product /li>
Approach
- Tactical campaign launched within 24 hours following Motor-Vehicle violation act which increased fines for motorcycle riders for violations in India
- Implemented Bumper Ads to create awareness for the Traffic violations on Bike
- The idea was to reach out to users and create awareness with an innovative message about the fact that it would be cheaper to buy insurance than pay a fine
