Exceeding business
goals, consistently
Delivering your business objectives is our job, overdelivering them is our passion.
Impact
1Mn+
Registrations on the platform in just 40 days
100
Registrations every 6 minutes
Objective
The Indian audience has resist ed online medical consult ations since they have been accustomed to conventional in-person doctor consult ations.
- Launch the new brand and plat form of Apollo247 to the audience across India
- Drive App Installs and Registrations rapidly in a month during COVID-19 lockdown
Approach
- Brand awareness was reinforced with t he launch of a brand video campaign on programmatic display, Facebook & YouTube
- App Install & Registration Campaigns to drive increase user base
- For the next next phase, we focused on scale and optimization,
- doubling the install to registration ratio (From 16% t o 34%)
- Re-engagement campaigns with a marketing automation platform that improvement install to conversion rates
