Westmedia Marketing

Crafting digital marketing that performs, intelligently

We run AI-based media performance programs to meet your business goals. It can be especially powerful for transforming your sales performance. We have helped clients deploy AI to increase their sales by close to 50%.

Targeting AI

 

Know your most interested customers

Our targeting AI identifies the most keen audience for every campaign, on the fly. It creates hundreds of micro-segments by slicing audience sets based on psychographics, funnel progress, and more to enhance your campaign’s target persona.

Multiply your customer base

Once we narrow down on the right audience for every campaign, conversions follow. We then target high-conversion audience clones so you can scale your business, rapidly.

Convert prospects at great speed

Since our targeting AI focuses on audience sets that are most likely to convert, it significantly shortens the time you must invest in nurturing them.

Host engaged communities

Building a community can be a costly and relentless affair. Unless we pursue a select few, intelligently.

Equip potential brand advocates

Give your future brand advocates all the tools they need to tell your story. They won’t just thank you; they will thank you publicly.

Creative AI

 

Deliver hyper personalized content

Our creative AI internalizes your product features and gauges each customer’s personality to create unique, personalized creatives and formats for different media.

Win admission into feeds

Increasingly, customers only want to see ads that solve their problems. Our creative AI ensures you show them only such ads so that you are always welcome in their feeds.

Build high brand affinity

With so much chatter around, customers are keen to come across brands that listen; with personalized ads they will appreciate that you heard them, made a note, and got back with relevant solutions.

Optimisation AI

 

Achieve high RoI, effortlessly

Our optimization AI leverages machine learning simulation for automated identification of the ideal budget allocation, scheduling, and feedback-based action.

Define your sweet spot

It’s one thing to try and find the sweet spot between media monies and audience reach. It’s another to plot it on a dashboard.

Spend prudently

We know how though it is to earn media budget allocations. With our optimization AI, you can be assured that every bit of your campaign budget is used wisely.

Other Services

Omnichannel Marketing

Data Driven Marketing